As part of my 6th commission for Pinterest, I was selected as a key creator for their Pinterest Predicts report. I led the Crown Care strand - translating emerging search behaviour into approachable, scalp-first routines. I developed a mini content series that broke down techniques, products, and rituals for a healthy scalp - from massage methods to build-up care - pairing tips with on-platform best practice to spark saves and searches.
Deliverables: Short-form video series, stills cut-downs, and caption copy tailored for on-platform distribution.
Outcome: Elevated “Crown Care” from a forecast to a routine - educating audiences on why scalp health matters and how to start, while aligning with Pinterest’s trend narrative and creator-first tone.
Pinterest stats: 8.5K followers | 1.7M monthly total views
PINTEREST PREDICTS; CROWN CARE
SERVICES
- Creative Direction
- Set Styling
- Product and skin textures
- Storyboarding & Scripting
- Direct to camera speaking
- Video Editing & Music Curation
- Social Campaign Asset Creation
- Content Scheduling & Channel Strategy
I turned search signals into editorial pillars - scalp massage, clean scalp, dry-scalp treatments, natural masks, and build-up care - and built a tight shot-list and script beats for short, saveable videos. Clean visuals, clear step-by-steps, and caption prompts encouraged tap-throughs and saves.
To amplify the campaign, I produced a dedicated Instagram reel activation that encouraged users to discover more on Pinterest. The reel alone generated:
70,874 views
5,700 likes
183 comments
1,349 saves
65,351 accounts reached
(42,595 non-followers)
This strong engagement not only validated the trend but also successfully drove audiences across platforms, blending Pinterest’s predictive insights with my own creative storytelling and community-building style.
