For my third collaboration with Penhaligon’s (British perfumery, est. 1870), I was asked to create social-first content for their channels. I developed a playful, festive stop motion where the bottles appear to unbox and arrange themselves, echoing the brand’s whimsical character. I handled concept, shot list, styling, lighting, shooting, and edit, then paired the reel with captions and IG Stories that introduced Penhaligon’s fragrance profiling feature and my three chosen scents.
FESTIVE ADVENT CALENDAR: A STOP MOTION
PENHALIGONS
SERVICES
- Stop motion video
- Set Styling and location
- Art Direction
- Storyboarding & Scripting
- Image/Video Editing & Music Curation
- Social Campaign Asset Creation
- Asset Handover for brand use
Role: Creative direction to delivery
Brief: Create social-first content to spotlight three scents and introduce the fragrance profiling feature.
Creative approach
Designed a stop motion animation where the doors of the advent calendar opened and the fragrances seemed to move themselves out of the box – aligning with the brand’s playful, whimsical identity.
Styled and shot supporting content that showcased my top three chosen scents and introduced Penhaligon’s fragrance profiling feature, helping followers find a scent suited to their personality.
Crafted festive visuals with warm tones and playful pacing to reflect the seasonal storytelling.
Execution
Storyboarded and pre-planned each frame for smooth stop motion.
Managed all production elements: lighting, styling, set-up, filming, editing, captions, and scheduling.
Delivered a short-form reel for Penhaligon’s own social channels, supported by a series of IG Stories that combined interactive elements with education.
Outcome
The campaign brought Penhaligon’s “Doors of Wonder” Advent Calendar to life in a format optimised for social, balancing festive magic with luxury detail. The content delivered strong engagement while showcasing Penhaligon’s heritage through a modern, creative-first lens.
