ST TROPEZ
YOU SET THE TONE
Collaborating with St. Tropez offered an opportunity to explore themes of glow, ease, and embodied confidence through a soft, sunlit lens. I led the creative direction from concept to delivery, styling the set and wardrobe to evoke warmth, lightness, and movement. Working solo, I captured and edited both video and photography, crafting a visual rhythm that mirrored the product’s natural, buildable radiance. The content centred around quiet luxury and ritual - sun-drenched skin, breathable textures, and a sense of ease. Alongside finished campaign assets, I created clean, repurposable blanks for the brand’s wider social rollout, allowing flexibility while maintaining a cohesive visual tone.
SERVICES
- Creative Direction
- Concept Development
- Set Styling & Wardrobe
- Self-Shooting (Photo & Video)
- Lighting & Composition
- Video Editing & Colour Grading
- Social Campaign Asset Creation
- Blank Asset Creation for Brand Repurposing
- Platform-Specific Formatting
- Brand Alignment & Visual Strategy
This short-form campaign for St. Tropez brought their Luxe Duo launch to life through rich textures, warm tones, and golden-hour light. Designed, styled and filmed entirely in-house, the reel paired luxury product detail with aspirational storytelling - showcasing the effortless glow and premium feel of the formulas in motion.
Collaborated with St. Tropez to create digital content for the launch of their Luxe Duo tanning range. Produced across Instagram Reels and Stories, the campaign was fully self-directed – from concept development to styling, filming, editing, and post-production.
Focused on delivering a premium, sun-kissed aesthetic, I produced visually rich storytelling that highlighted the products’ luxury formulas, effortless glow, and high-end finish...
...& blending lifestyle elements with aspirational beauty imagery to resonate with the brand’s
Produced across Instagram Reels and Stories, the campaign was fully self-directed – from concept development to styling, filming, editing, and post-production.
This content direction St. Tropez focused on reframing glow as a feeling, not just a finish. We leaned into natural light, skin texture, and a palette that felt sun-soaked and alive - stripping back gloss to let intimacy shine through. This was about more than tanning - it was storytelling through skin. The visuals were crafted to resonate across digital platforms while staying true to the brand’s legacy of confidence, expression, and ease.