EFFORTLESS EVERYDAY RITUALS
CLINIQUE & NEXT
Partnering with NEXT and Clinique, I was invited to create digital media spotlighting the limited-edition packaging of Clinique’s cult-favourite Moisture Surge 100H Hydrator. The collaboration also spotlit the future of beauty shopping – introducing Clinique’s on-pack QR code and positioning Next as a trusted online beauty destination. The campaign aimed to seamlessly bridge physical product interaction with digital discovery, blending innovation with accessibility. Creative focused on making the user journey feel intuitive and elevated, showing how skincare rituals can begin with a scan and evolve into an immersive online experience.
SERVICES
- Creative Direction
- Concept Development
- Set, Model & Product Styling
- Self-shooting (Photo & Video)
- Lighting, Colour & Composition
- Video Editing & Transitions
- Social Media Asset Creation
- Platform-Specific Formatting
- Brand & Campaign Alignment
Filmed with a minimal, neutral backdrop in natural light, the content was designed to feel clean, welcoming and informative. I integrated close-up skin footage, live product application, and texture shots to visually communicate both the sensorial qualities of the hydrator and the smart packaging feature. I also styled and shot accompanying stills to complement the video content - balancing soft skin tones and fresh finishes with a visual nod to hydration and simplicity.
My creative approach centred on skin realism, tone accuracy and relatability. I’ve used Moisture Surge for years, so this project offered a natural opportunity to share my genuine enthusiasm and daily ritual with the product. I wrote all voiceover and caption copy, blending personal insight with brand messaging - educating viewers on the product’s environmental skin-stressor detection while keeping the tone accessible and conversational.
This collaboration brought together my skills in beauty storytelling, product videography, hands-on scriptwriting, and digital engagement. It allowed me to translate Clinique’s innovation into real-life context - bridging the gap between packaging design and everyday skincare routines through visual narrative, tactile detail, and an honest, user-first approach.