“Thanks so much, can't wait for this to go live”

Client: Penhaligons

Alexandra Cernanova Penhaligons Communications Director: “Oh, this is BEAUTIFUL! You have done an amazing job, well done!”

I was approached by Penhaligons (British perfumery, est. in 1870) to pick my top three scents and create a short form reel, supported with, captions and a series of short IG stories’ introducing and demonstrating their new fragrance profiling feature.

I immediately wanted develop a scent-inspired narrative, where every visual and stylistic decision was guided by the perfume’s personality. From concept to completion, I led creative direction - from the shoot location, reflecting the fragrance’s seasonal warmth, to styling looks to complement its luxurious, golden tones. Working both in front and behind the camera lens, I captured still and motion footage, shaping the story through a carefully pre-planned shot list…

A MULTI-SENSORY BRAND STORY

PENHALIGONS

SERVICES

- Creative Direction

- Set Styling

- Location Scouting & Art Direction

- Photography & Videography

- Storyboarding & Scripting

- Video Editing & Music Curation

- Social Campaign Asset Creation

- Content Scheduling & Channel Strategy

“Leal's content is so well done - great job again, really well edited and fun to watch! Thanks so much, can't wait for this to go live”

- Alexandra Cernanova,

Penhaligons’ Comms & Social Director

Living in Bath, I was often stopped the scent of Halfeti lingering around Penhaligon’s James St storefront. With its theatrical flair and meticulous detail, the brand has always struck me as more than fragrance; it evokes place, memory, and mood, engaging all the senses.

So when Penhaligon’s reached out, I was excited to immerse myself in their world - blending whimsy with modern luxury. The process was as fun as the brand itself, inviting a creative approach that felt instinctive yet expansive.

I wanted to push the brief to create assets that felt both timeless and unexpected. Whilst having worked both sides of the lens, this project marked a pivot into BTS creative direction, where I could allow myself to shape the full story arc from concept through to execution….

  • "I've never worn a Penhaligons scent before but consider me *sold*"

    - @ChloePlumstead

  • "This needs to be on TV"

    - @KelseyInLondon

  • "Smashed it out the park, yet again, Lal"

    - Gabriella Strano @CurlMaven

  • "Who else is doing content like this? I feel like we should be paying for this cinematic masterpiece"

    - instagram community member

Using Final Cut Pro, I organised and edited down hours of content into a short-form video - blending transitioning scenes with animations and adding complimentary music to enhance the multi-sensory experience.

I scripted and scheduled social media assets to go live, ensuring for best-performing posting times, maintaining cohesion across strategic touch-points, as well as visual.

This project brought together my strengths - interpreting briefs, working end to end, creating a multi-sensory experience and understanding brand’s positioning. I love that this brief expanded my skillset to showcase Penhaligons’ playful approach, whilst still honouring their iconic heritage and digital destination.

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