LULUS FASHION

For Lulu’s, I created a soft yet empowered curly hair bridal edit that honoured natural texture - balancing timeless elegance with personal expression. The tutorial content was designed to be both aspirational and accessible, offering guidance for modern curly-haired brides who want to feel like the most elevated version of themselves - without compromising identity. Whilst I openly and proudly celebrate all hair types, this project for me was also about lightly addressing the disparity in representation and platforming textures that are too often underrepresented, despite their beauty, versatility, and individuality.

BRIDAL HAIR RE-IMAGINED

SERVICES.

- Creative Direction & Storyboarding

- Styling, Set Curation & Art Direction

- Hair, Makeup & On-Set Preparation

- Filming, Editing & Post-Production

- Blog Writing & Caption Copywriting

- Commercial Content for Brand Platforms

In my experience, bridal beauty often leans into a familiar Eurocentric ideal - sleek, straight styles that dominate the mainstream. When curly hair is showcased, it’s often tonged or heavily manipulated, rather than celebrated in its natural form. This editorial with Lulus set out to shift that narrative.

read here
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