GARNIER
Proudly collaborated with Garnier on two briefs, the launch of their cult product Curl Food and re-introduction of Micellar Water. The goal was to produce commercial quality short form content and communicate USPs through authentic storytelling - ensuring alignment with campaign goals while maintaining my own voice.
Being such a recognisable and iconic brand, this collaboration put both my technical setup and storytelling approach to the test. The campaign was designed for multi-platform rollout, including ad breaks on YouTube, Instagram stories, and broadcast television.
FUTURE FACING BEAUTY, ROOTED IN NATURE
SERVICES
- Creative Direction
- Content Strategy & Platform Adaptation
- Set, Wardrobe & Prop Styling & Curation
- TV standard Filming & Camera Operation
- Lighting & Technical Setup
- Storyboarding & Shot Composition
- Editing & Colour Grading
- Music Selection & Sound Editing
- Commercial Production for Broadcast
- Client & PR Team Collaboration & Alignment
- Multimedia, Cross-Platform Asset Creation
Whether it’s removing the day with micellar water or moisturising lacklustre dry curls after a long week, Garnier’s products have long felt like reliable companions. Those accessible, unfussy, and rooted in real everyday life, like many they’ve quietly become part of my own routines.
So when Garnier approached me to create content around their Micellar Water and Hair Food ranges, I was excited to translate that quiet familiarity into something visual. We focused on storytelling that felt warm, honest, and lived-in - spotlighting skincare and hair care in a way that celebrated their bold simplicity.
This project was all about capturing softness without losing clarity - a creative process that felt refreshing, yet full of care.
To meet the brief, I optimised my equipment to ensure 4K capture and broadcast-level clarity, paying close attention to lighting, colour balance, and frame composition to maintain a consistent, polished aesthetic across required formats.
Each scene was styled and filmed to feel intimate and relatable, while still meeting the crisp production standards required for commercial use. Balancing warmth with technical precision, the project was an exercise in making everyday rituals feel both cinematic and accessible.