I was approached by Hello Klean to help them introduce their first product on social media - the Shower Filter. I handled everything end to end - storyboard, lighting, shooting, edit, VO, and Instagram rollout. The creative educated viewers on hard-water build up and irritated scalps, highlighted the filter’s 60-second, tool-free install and sleek design, and paired it with a bi-weekly detox routine using the ACV-based Scalp Soak and scalp brush for gentle, low-foam clarifying.
SHOWER FILTER FOR HARD WATER
HELLO KLEAN
SERVICES
- Creative Direction
- Set Styling
- Location Scouting & Art Direction
- Photography & Videography
- Storyboarding & Scripting
- Video Editing & Music Curation
- Social Campaign Asset Creation
- Content Scheduling & Channel Strategy
Role: Concept to delivery – storyboard, shot list, lighting, filming, editing, captioning, posting
Brief: Introduce Hello Klean’s debut product and explain why hard water matters for hair and scalp health.
Idea: “Build up be gone” – a practical routine that shows the problem (residue clogging follicles, irritation) and the fix: a sleek Shower Filter that installs in 60 seconds, plus a clarifying ritual.
Execution
Shot crisp macro product and hair texture close-ups to visualise residue vs. refreshed curls
On-camera demo of the tool-free installation in under a minute
Routine segment featuring the Scalp Soak with ACV and the Scalp Brush – low-foam cleanse, 5-minute leave, rinse – positioned as a bi-weekly detox
Edited for IG with clear VO and captions, plus saveable tips and CTAs
Key messaging
Hard water can leave film on hair, clog follicles, and irritate the scalp
Hello Klean Shower Filter helps protect hair and skin from hard-water minerals
Installs in ~60 seconds – no tools
ACV Scalp Soak + Scalp Brush = gentle, effective build-up removal
Result
A clean, educational launch sequence that made the “why” and “how” simple – driving awareness for Hello Klean’s first product while giving viewers an easy routine they could replicate.
