I was commissioned by Colgate to create social-first content for the launch of their Max White campaign. My goal was to balance the brand’s bold, high-energy positioning with my own clean, approachable visual style to make the product feel both aspirational and accessible.

From concept through to final edit, I storyboarded, styled, shot and delivered a short-form reel and supporting Instagram Stories. I wanted the content to feel bright and fresh, echoing the product benefits, so I leaned into crisp lighting, high-contrast textures and playful transitions.

Working both in front of and behind the camera, I produced multi-format assets optimised for Colgate’s channels and my own community. By keeping the tone authentic and relatable, I ensured the content felt native to social while still delivering on brand objectives. The campaign achieved strong engagement and aligned with Colgate’s wider vision of building confidence through a brighter smile.

More coming soon….